The book received excellent reviews from medical professionals around the world. We want to develop this successful project further and release the next volume and additional materials.
The "Atlas of Orthopedic Pathology" is a specific medical professional product, but it is presented in a completely new non-standard, and attractive format.
The Social Animals team brought a fresh, up-to-date, modern vision to our book, not from the field of medicine, but from the field of design, marketing, sustainability. The agency team is always following the changes and trends of this world, which influenced the design of our book.
"The modern and professional approach of Daria and the Social Animals team to our project is the basis of a long-term cooperation.
I completely trust the Social Animals team to work on all my future projects and ideas".
— Irina Bulycheva, author of the "Atlas of Orthopedic Pathology".
NMRC of Oncology named after N.N.Petrov of MoH of Russia, Saint Petersburg, Russia
Onco-orthopedist surgeon, Grigori V. Zinoviev
“Easy to comprehend material, extremely useful for specialists”.
National Medical Research Radiological Centre of the Ministry of Health of the Russian Federation, Moscow, Russia
MD, PhD, Professor, Academician, Aliyev M.D.
“Very decent monograph. It’s especially valuable that the material is well illustrated, modern and presented in Russian”.
Villa Erbosa Hospital, Bologna, Italy
“Classical presentation of the material, great pictures, easy to comprehend”.
Mayo Clinic, Rochester, MN, USA
Professor Franklyn Sim, Professor Doris Wenger, professor Carrie Inwards
“Very decent work, congratulations, great presentation of the material, one of the best updated materials in Russian language”.
Hospital of Special Surgery, NY, USA
“Great illustrations, congratulations on your excellent work”.
Montefiore Medical Center, the University Hospital for Albert Einstein College of Medicine, Bronx, NY, USA
“Great work, great presentation, congratulations to the orthopedic group in Moscow”.
Kingsbrook Jewish Medical Center, Brooklyn, NY, USA
Professor Vincent Vigorita
The book ended up in clinics, on store shelves and in the hands of professionals not only in Russia but also in the United States and Europe. Readers were impressed by the design of the book, they noted that the cover attracts attention, the book is very pleasant to hold in the hands, and one would like to purchase it for a personal collection.
“Excellent presentation of the material, beautiful illustrations”.
Commentary of the Medical Community
• Analysis of the medical literature
• Creation of a collection of references
• Creation of a template and layout grid
• The layout of the book
• Cover design development
While working on this book, we went through several steps:
The authors of the book combined dozens of years of practical experience in Russia and the United States and wrote a book unique for the Russian-speaking world.
The “Atlas of Orthopedic Pathology” is the first in a three-volume book on orthopedic pathologies.
In partnership with the authors, Social Animals team worked on the design and the layout of the book. The design is a continuation of the unique content of the book. We analyzed the medical literature and developed a design that is different from anything you see on the shelves of narrow-profile book stores.
For print, we cooperated with the publishing house "ABV-press", which provided us with support at this stage.
The «Atlas of Orthopedic Pathology», Volume 1
2021 — Professional medical literature — Design, layout